Privacy Policy for THE BAKERY SHOP LIMITED

THE BAKERY SHOP LIMITED ("we", "our", or "us") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our online platform or interact with our services. We adhere to the principles of the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Information We Collect

We may collect personal information that directly or indirectly identifies you. The types of personal data we collect depend on how you interact with our services and may include:

• Identity Data: Such as your name, title, and date of birth.
• Contact Data: Such as your billing address, delivery address, email address, and telephone numbers.
• Financial Data: Such as payment card details (though we do not store full payment card numbers; these are processed securely by third-party payment processors).
• Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our site.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

2. How We Collect Your Information

We use different methods to collect data from and about you, including:

• Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
  • Purchase our products or services;
  • Create an account on our site;
  • Subscribe to our newsletters or marketing communications;
  • Enter a competition, promotion, or survey; or
  • Give us feedback or contact us.
• Automated Technologies or Interactions: As you interact with our site, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
• Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources such as:
  • Analytics providers (e.g., Google Analytics);
  • Payment and delivery services;
  • Identity and contact data from publicly available sources.

3. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To register you as a new customer.
• To process and deliver your orders, including managing payments, fees, and charges, and collecting and recovering money owed to us.
• To manage our relationship with you, including notifying you about changes to our terms or privacy policy, and asking you to leave a review or take a survey.
• To enable you to participate in a prize draw, competition, or complete a survey.
• To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
• To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
• To make suggestions and recommendations to you about goods or services that may be of interest to you.

4. Disclosure of Your Information

We may share your personal data with the parties set out below for the purposes described in this policy:

• Internal Third Parties: Other companies in our group acting as joint controllers or processors and providing IT and system administration services.
• External Third Parties:
  • Service providers acting as processors who provide IT and system administration services, payment processing, delivery services, and other business services.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
  • HM Revenue & Customs, regulators, and other authorities acting as processors or joint controllers who require reporting of processing activities in certain circumstances.
• Third Parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

5. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at our physical address: THE BAKERY SHOP LIMITED, 21 Station Parade, Ockham Road South, East Horsley, Leatherhead, Surrey, KT24 6QN.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page. We encourage you to review this Privacy Policy periodically for any updates or changes. This version was last updated on 24 May 2024.

9. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

THE BAKERY SHOP LIMITED
21 Station Parade, Ockham Road South
East Horsley, Leatherhead
Surrey, KT24 6QN